Logo history

The Louis Vuitton logo

From a registered-trademark line on the Damier to the LV Monogram canvas of 1896.

Louis Vuitton logo. Wikimedia Commons, Public domain on Wikimedia Commons (trademarked). Shown to identify the brand only.

Timeline

1888
Louis Vuitton created the Damier canvas in response to imitation of its look. The pattern carried a line reading "marque L. Vuitton déposée" (L. Vuitton registered trademark).
1896
Under Georges Vuitton the company launched the Monogram canvas and patented it worldwide. Its quatrefoils, flowers and LV monogram followed the late-Victorian taste for Japanese family crests (mon).
1999
The mini monogram line was released.
2001
Stephen Sprouse, with Marc Jacobs, wrote graffiti over the monogram on a limited-edition line.
2000s
Takashi Murakami reworked the Monogram in 33 colours on white or black grounds, and created the Cherry Blossom pattern over it.

Louis Vuitton brand profile · All logo histories

Sources

https://en.wikipedia.org/wiki/Louis_Vuitton

More logo histories

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