Logo history
The Ralph Lauren logo
The Polo player, first on a shirt cuff in 1971.
Timeline
1971
A line of tailored shirts for women introduced the Polo player emblem on the cuff.
1977
The cotton mesh polo shirt, with the logo on the chest, became the brand's signature. The player is based on the polo player Bennie Gutierrez.
Ralph Lauren brand profile · All logo histories
Sources
More logo histories
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