Logo history

The Gucci logo

The double G, introduced in 1964 and revived in the 2010s.

Gucci logo. Wikimedia Commons, Public domain on Wikimedia Commons (trademarked). Shown to identify the brand only.

Timeline

1964
The double-G logo was introduced for belt buckles and other accessory decorations.
2013
The UK Intellectual Property Office ruled that Gucci had lost the rights to a version of the GG logo in four categories. Gucci said its other registrations, including an EU trade mark for the GG logo, were unaffected.
Frida Giannini era
Giannini revived Gucci classics including the double-G logo.

Gucci brand profile · All logo histories

Sources

https://en.wikipedia.org/wiki/Gucci

More logo histories

Louis Vuitton · Chanel · Hermès · Fendi · Saint Laurent · Celine · Burberry · Prada · Versace · Bulgari · Goyard · Moncler · Ralph Lauren · Valentino · Balmain · Miu Miu