Logo history

The Chanel logo

Two interlocked, opposed Cs, first seen at the Château de Crémat.

Chanel logo by Unknown author. Wikimedia Commons, Public domain on Wikimedia Commons (trademarked). Shown to identify the brand only.

Timeline

Origin
The Chanel logotype is two interlocked letters C, one facing left and one facing right. It was given to Chanel by the Château de Crémat in Nice and was not registered as a trademark until the first Chanel shops were established.
Meaning
The mark is commonly read as standing for Coco Chanel.
1983
Karl Lagerfeld introduced the 11.12 handbag carrying the double-C logo.

Chanel brand profile · All logo histories

Sources

https://en.wikipedia.org/wiki/Chanel

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