Logo history

The Goyard logo

The Goyardine canvas, hand-painted monograms instead of a logo.

Goyard logo. Wikimedia Commons, Public domain on Wikimedia Commons (trademarked). Shown to identify the brand only.

Timeline

1900
Edmond Goyard's coated Goyardine canvas debuted at the World Exposition. Its slightly raised chevron pattern comes from the plain weave showing through layers of painted dots, which makes it hard to counterfeit.
Today
Goyard hand-paints customers' monograms, stripes or coats of arms onto the canvas, which the house offers in eleven colours. Wikipedia describes personalisation as Goyard's answer to the logo craze.

Goyard brand profile · All logo histories

Sources

https://en.wikipedia.org/wiki/Goyard

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