Louis Vuitton
From a registered-trademark line on the Damier to the LV Monogram canvas of 1896.
Chanel
Two interlocked, opposed Cs, first seen at the Château de Crémat.
Hermès
A ducal carriage drawn by Alfred de Dreux.
Gucci
The double G, introduced in 1964 and revived in the 2010s.
Fendi
Karl Lagerfeld's double F, drawn in 1966.
Saint Laurent
A. M. Cassandre's interlocked YSL of 1963.
Celine
From Raymond Peynet's red elephant to the Triomphe.
Burberry
The Equestrian Knight, the 2018 Peter Saville monogram, and the knight's 2023 return.
Prada
A royal warrant written into the logo.
Versace
Medusa, from Gianni Versace's Magna Graecia.
Bulgari
Roman capitals over the Via Condotti door since 1934.
Goyard
The Goyardine canvas, hand-painted monograms instead of a logo.
Moncler
From the Monte Eguit symbol to a cartoon duck and a cockerel.
Ralph Lauren
The Polo player, first on a shirt cuff in 1971.
Valentino
The V, introduced with the 1967 white collection.
Balmain
Olivier Rousteing's new logo of December 2018.
Miu Miu
The 1993 wordmark by Italo Lupi.
Logos are trademarks of their owners and are shown only to identify each house. See also the glossary and brands.