Logo history

The Saint Laurent logo

A. M. Cassandre's interlocked YSL of 1963.

Saint Laurent logo. Wikimedia Commons, Public domain on Wikimedia Commons (trademarked). Shown to identify the brand only.

Timeline

1962
Yves Saint Laurent and Pierre Bergé founded the house.
1963
The house's logos were designed by A. M. Cassandre, the French poster artist and typeface designer behind Bifur (1929) and Peignot (1937).
Today
"Yves Saint Laurent" and the vertical YSL monogram remain on accessories and on the L'Oréal-owned beauty line.

Saint Laurent brand profile · All logo histories

Sources

More logo histories

Louis Vuitton · Chanel · Hermès · Gucci · Fendi · Celine · Burberry · Prada · Versace · Bulgari · Goyard · Moncler · Ralph Lauren · Valentino · Balmain · Miu Miu