Apple and Hermès announced the Apple Watch Hermès collection on 9 September 2015 in San Francisco and Paris. It paired the stainless steel Apple Watch with leather bands made by Hermès in three styles: the Single Tour, the Double Tour, which wraps twice around the wrist, and the Cuff.

The first bands came in fauve Barenia, noir Box leather and Swift leather in capucine, bleu jean and etain. Each case was etched with the Hermès signature, and the watch came with three exclusive faces based on the Hermès Clipper, Cape Cod and Espace watches. Prices started at US$1,100 for the 38 mm Single Tour, and the collection went on sale on 5 October 2015 in 14 countries including Australia, at select Apple and Hermès stores.

At the launch, Apple's chief design officer Jonathan Ive said the two companies make very different products but share 'the deep appreciation of quality design'. Pierre-Alexis Dumas, Hermès' artistic director, described the partnership as being 'like horse and carriage, a perfect team'.