Égoïste was launched by Chanel in 1990. The house says it disrupted the codes of men's fragrance with its notes of sandalwood and Madagascan vanilla.
Its launch film, Le Carlton, was directed by Jean-Paul Goude, and Chanel notes that it won the Golden Lion at the 37th International Advertising Film Festival in Cannes.
Wikipedia notes that Égoïste was Chanel's last new men's master brand until Bleu de Chanel in 2010. Before it, the house's men's fragrances were Henri Robert's Pour Monsieur of 1955, the only one launched in Gabrielle Chanel's lifetime, and Antaeus, launched in 1981. Goude also directed later Chanel campaigns, including the Coco film with Vanessa Paradis in 1991 and the Venice film for Chance in 2002.