Gabrielle Chanel believed in luck and surrounded herself with talismans and good-luck charms. Chanel's history says Jacques Polge took that as the starting point for Chance, launched in 2002.
The house notes that with Chance, sensuality and the rose entered Chanel's codes for the first time. Jean-Paul Goude created the launch campaign, a film shot in Venice.
Chance became a family of fragrances. Chanel lists the flankers that followed: Chance Eau Fraîche in 2007, Chance Eau Tendre in 2010 and Chance Eau Vive in 2015. Polge, who had joined Chanel in 1978 as only the third house perfumer after Ernest Beaux and Henri Robert, also created Coco, Coco Mademoiselle, Allure and Bleu de Chanel. His son Olivier Polge took over the house's perfume laboratory in 2015.