The CHANEL 25 is the newest of the house's numbered bags, named, as Chanel tradition has it, after the year it was launched. British Vogue describes it as a slouchy shoulder bag taken directly from the 2.55: lightweight quilted leather and a chain shoulder strap that mirrors the classic style. It has a softer, hobo-like shape than the Classic Flap, with two front pockets, and comes in medium and large sizes and as a clutch.
It was launched in a wide range of colours, from pastel pink to lemon yellow and mint green, with denim and silver versions too. Dua Lipa and Jennie Kim were the faces of the bag. Lipa told Vogue she loved it because she could 'put my whole life in there', and Charli xcx, Taylor Swift and Gracie Abrams were all photographed carrying it in 2025.
The bag arrived between creative directors: Virginie Viard left Chanel in 2024, and Matthieu Blazy, appointed to succeed her, showed his first collection later in 2025. Vogue said it was already 'well on its way to becoming a future classic'.