Coco Crush is a fine jewellery collection launched by Chanel in 2015. The house describes it as a new precious interpretation of the quilted motif, the diamond stitching that has marked Chanel handbags since the 2.55 of 1955, here engraved into gold.
Chanel Fine Jewellery itself dates from 1993, when the house began by reproducing the Comète necklace from Gabrielle Chanel's only high jewellery collection, Bijoux de Diamants of 1932. Coco Crush brought the house's fashion codes into everyday fine jewellery.
The collection was introduced the same year as the Mademoiselle Privé exhibition at the Saatchi Gallery in London, which celebrated the house's couture, perfume and jewellery.