Head to head
Dior vs Chanel
Dior was founded in 1946 and is owned by LVMH (Christian Dior SE). Chanel was founded in 1910 and is owned by Chanel Limited (private).
| Dior | Chanel | |
|---|---|---|
| Founded | 1946 | 1910 |
| Owner | LVMH (Christian Dior SE) | Chanel Limited (private) |
| Category on Casadi | luxury | luxury |
| Revenue | EUR 37.77 billion (FY2025; a reporting segment that includes other brands) | USD 19.27 billion (FY2025; the whole company) |
| Stores | 2,300 (FY2025; a reporting segment that includes other brands) | Not disclosed |
| Employees | 211,552 (FY2025; the whole company) | 37,984 (FY2025; the whole company) |
The revenue figures are reported at different levels (house, segment or whole company), so they are not a like-for-like comparison. Figures are as published, with no currency conversion.
- Dior, revenue: Segment-level: LVMH Fashion & Leather Goods business group (Louis Vuitton, Dior, Celine, Loewe, Fendi, Loro Piana and others). Brand revenue not disclosed. Christian Dior Couture is consolidated in this segment.
- Dior, stores: Segment-level: LVMH Fashion & Leather Goods network of 'around 2,300 stores' (all F&LG maisons combined). Brand-level count not disclosed.
- Dior, employees: Group-level: all LVMH employees. Brand headcount not disclosed.
- Chanel, revenue: Chanel Limited consolidated revenue; single-brand house, but includes fragrance & beauty, watches & fine jewellery as well as fashion.
- Chanel, employees: End-of-year headcount, Chanel group (single brand).
Logo histories: Chanel
Dior profile · Chanel profile · All comparisons
Sources
- https://urd.lvmh.com/en/2025
- https://www.lvmh.com/en/investors/key-figures
- https://hosting.fluidbook.com/LVMH/2025interactiveannualreport/en/25-2025-Interactive-Annual-Report-LVMH.html
- https://www.chanel.com/us/about-chanel/the-founder/
- https://www.chanel.com/puls-img/1779118002743-fy25-results-press-release-en-final.pdf