Vincent Reynes is a French luxury executive who spent more than twenty years at Bulgari before becoming chief executive of FRED. A graduate of the ISG business school in Paris, he began his career in advertising, and in 2001 joined Bulgari in Switzerland to head the marketing of its perfumes and cosmetics.
He went on to serve for more than three years as Bulgari's global brand image, creativity and worldwide sales marketing director, and then held a series of international executive posts: managing director of Bulgari UK, head of its Middle East and Africa region and, most recently, president and chief executive of Bulgari Japan.
LVMH announced his appointment as chief executive of FRED on 21 May 2024, effective 1 September, succeeding Charles Leung, who had become chief executive of Chaumet and run FRED on an interim basis since January. Based in Paris, he reports to Stéphane Bianchi, LVMH's group managing director, who cited his strong leadership and deep sense of the product. Under him FRED named the BTS singer Jin a global ambassador, and he led the house towards its 90th anniversary in 2026. He has said of the founder Fred Samuel, who opened his shop at 28 in 1936, "I admire his life, it was unlike any other", and has described his mission as building a team and a foundation that will keep the house going for another 90 years.
Casadi has not verified his date of birth.