Marine Serre was born on 13 December 1991 in Brive-la-Gaillarde, in the Corrèze, and played competitive tennis as a teenager. She studied in Marseille for two years before moving to Brussels to attend La Cambre, graduating with high honours in 2016.
Her graduation collection, Radical Call for Love, drew the attention of The Broken Arm and Dover Street Market and introduced the crescent-moon motif that became her signature. After La Cambre she interned with Sarah Burton at Alexander McQueen, Matthieu Blazy at Maison Margiela and Raf Simons at Dior, and spent a year in Paris as a designer at Balenciaga while building her own line. In 2017 she won the LVMH Prize for Young Fashion Designers.
She made her runway debut in Paris in February 2018. From the outset her practice has aimed at a supply-chain model based on regeneration: at least half of each collection is made from upcycled materials, such as old lace tablecloths and vintage silk scarves, and her company employs more than 70 people to source and rework deadstock. Critics have described her as a leading exponent of an eco-futurist strand in fashion, one that treats sustainability as the foundation of the business rather than a marketing layer.
Her clothes have been worn by Beyoncé, who wore a catsuit in Black Is King (2020) and commissioned a custom piece for the Renaissance World Tour (2023), as well as by Kylie Jenner and A$AP Rocky. For Vogue World in Paris she made Venus Williams a garment from repurposed tennis bags, a nod to her own playing years. In 2019 she produced branded air-filtering masks with a specialist company.
Her presentation formats have grown more experimental, from the film Heads or Tails for Fall/Winter 2025 to a gallery presentation for Spring 2026. In October 2025 she opened her first standalone boutique, in Seoul. Her Fall 2026 collection, The Grace of Time, was accompanied by five couture pieces made with the Louvre from reused objects including make-up brushes, paint tubes and watch parts.
The Paris Commercial Court granted the company's request for court protection on 7 July 2026. In a statement to WWD the company said that during 2025, against a deteriorating geopolitical and economic backdrop, the default of several clients had put pressure on its cash flow, and that the proceedings would allow it to restore its cash position, finance production of its next collection and prepare a plan to continue trading. "The house's creative identity is intact," it said, and it was actively seeking a financial partner. The label, which turns ten in 2027, had by then skipped the runway for two seasons, presenting its Fall 2026 collection as a painterly look book, and had recently released a capsule with Under Armour. WWD placed it among a wave of independent brands strained by the collapse of e-commerce platforms such as Matches and Farfetch and a shrinking wholesale market. Her regenerated garments have been made from tea towels, T-shirts, watch bands and silk scarves, and her crescent moon has also been worn by Dua Lipa.