Hugues Bonnet-Masimbert is a French luxury executive who has spent his career on the commercial side of LVMH's fashion and leather goods houses. He studied at the IPAG business school and later completed an executive programme at INSEAD.
He joined LVMH in 1996 and held commercial management roles at five of its houses: Loewe, Celine, Louis Vuitton, Berluti and, from 2018, Rimowa. He joined Rimowa as executive vice-president of sales and client operations a year after LVMH bought the company. There he started and oversaw the repositioning of its distribution, the restructuring of its commercial model and the creation of its e-commerce channel. Alexandre Arnault called him one of the main contributors to the brand's success.
In January 2021 he became chief executive, succeeding Arnault, who moved to Tiffany & Co. He reported at first to Patrice Wagner, head of Le Bon Marché. His arrival coincided with the launch of Never Still, Rimowa's first range of soft backpacks and travel bags, a step beyond the hard-shell aluminium and polycarbonate cases on which the company had built its name. In interviews he spoke of balancing the brand's German engineering heritage with innovation.
He left Rimowa in early 2026, and in March 2026 he became chief commercial officer of Louis Vuitton, responsible for retail, digital, client experience, supply chain and logistics. Beatrice Monguidi succeeded him at Rimowa on 1 June 2026.
His education and the scope of his Louis Vuitton role are taken from his professional profile and secondary reports. Casadi has not verified his date of birth.